Directorate of Film Festivals (DFF)

DFF was set up by the Government of India to organise International

Filmed Entertainment

The Indian film industry is said to be one of the largest in the world with 934 films produced in 2004 and more than 3.1 billion admissions. It is currently worth about US$ 1256 million and is expected to grow at 18 per cent compounded rate annually for the next 5 years.

Growth of multiplexes

The growth of multiplexes has ensured that there is a platform to screen movies to appeal to various audience niches in the movie viewer market. These in turn have successfully created a demand for small budget movies catering to these niche tastes and have effectively broadened the Indian film market. They have also brought back the urbane Indian film viewers to the movie halls. The availability of a niche audience and smaller screening options have encouraged film producers to produce niche and low budget films as well as make a decent return on investment for such films.

Growth in Cinema Advertising

Industry sources estimate that cinema advertising is another revenue stream related to films that will grow with the increasing popularity of multiplexes. Advertising in movie halls guarantees a captive audience unlike TV, which has the capacity to show more commercials but does not ensure an audience.